We've changed Refynr to focus on providing custom filtered Twitter feeds for conferences and events. We already have 2 conferences that have signed up, and more on the way. This type of branded dashboard is a big need, and so we hope to become a go-to source for such services. Here's our first custom dashboard - what do you think?
Here is an update we are very excited about. As of today you can start Buffering tweets from inside Refynr.
Refynr is a web app that allows you to filter out the clutter of your Social Media stream and save your most valuable tweets for later. So you get a new “refyned” feed of tweets.
You can create this personalized stream by setting up keywords you want to include, such as “Twitter”, “Social Media” and “Startups” in my case.
What has happened?
This awesome clutterless stream has now received a Buffer Button. It means you can Buffer those tweets right from inside Refynr.
Once you click the Buffer Button, the usual Buffer Box will appear and you can add the tweet to your Buffer. That’s it.
Why did we do it?
Joel and me have set out to start collaborations with many different Twitter tools to make publishing the great content you come across each day easy and effortless.
It was fantastic to collaborate with Aaron from Refynr to kick off a (hopefully) long series of further integrations.
We are currently involved in some great talks with other Apps and hope to surprise you with more integrations in the future soon.
Any more Apps you want Buffer to be integrated in?
For the meantime, do you have any other Apps you would like to see Buffer integrated in? Please share them with us below and we will try our best to work something out.
It's been an honor and a lot of fun to work with Leo & Joel to make this integration happen!
For over a month now, I've been using the BufferApp bookmarklets in all my browsers to Buffer my tweets, so that I don't have "blasts" of tweets (10 within 5 minutes), but can nicely space the articles I read into well-timed tweets. Much less chance of annoying my followers this way.
I tweeted to the @BufferApp Twitter guys that it would be great to be able to Buffer tweets from within Refynr. Joel worked his magic, and within a very short time we worked through the technicalities and now you can Buffer your ReTweets. It's very useful, to me at least, so hope you like it.
So, I added the functionality for you. And you can help me test it.
But first, you may ask, "What's the problem with Twitter Search?". Easy: spam!
Let's take this twitter search as an example: coldfusion OR railo OR CFML OR OpenBD
I put it in HootSuite, and here's what I get:
As you can see, many tweets are spam, but there are also quite a few good ones in there. Sure, you can do some negative filters with the built-in Twitter search, but you only have a total of 140 characters for your positive and negative filters combined. That ain't gonna work.
Refynr gives you up to 20 negative filters! With Refynr Filters, you can enter your Twitter Search string (all positive if you want), and let Refynr help with the negative (Exclusion filters). The Refynr filters also can filter out usernames (no @ sign needed) and #hashtags. Here's my sample Refynr Filter List for the CFML search:
And here's what the results look like in the Refynr web app interface. Remember, there's a mobile version, too (via jQuery Mobile):
A special thanks to Matt Gifford for adding Twitter Search API capabilities to MonkehTweet (http://monkehtweet.riaforge.org/), which a great, easy-to-use CFC library for Twitter API interaction. I love it!
Want to test it?
You'll need Refynr account. Sign up here: https://refynr.com/secure/signup.cfm. And connect to Twitter, and create a new Filter List with the Exclusions you want.
Note that, for now, the Filter List that you have connected to your Twitter account is the only one that affects your Twitter search on the above URL
Next up?
I need to figure out how to best integrate it into the Refynr UI. Thoughts?
I will make it so that you can have a Filter List applied separately from your Home Timeline, and another for your Twitter Search. And I need to figure how many Searches I should support
I'm working on upgrading the architecture of Refynr, and am trying to decide on the new primary database platform, specifically for large volumes of Tweets, which I plan to store as JSON from the Twitter API.
At the moment I'm using mySQL with nearly 4 Million tweets stored.
The new requirements will be:
able to store up to 500 Millions tweets over the next 12 months
also able to store 100 Million Facebook posts
and able to store 10 Million RSS feed items
clusterable for HA
free, or nearly free
established, proven platform (nothing super-new or Alpha)
scalable for both high writes and high reads of the data:
there will be a Refynr API that feeds to TweetDeck, HootSuite, and perhaps a few others that support TwitterAPI-compatible feeds
up to 100K writes per minute, as data is pulled in from Twitter, FB & RSS
Nice to haves:
code libraries already built, that connect via CFML or Java
fairly simple to set up (I'm new to the noSQL world)
can easily import data from mySQL tables
cloud server-compatible: preferably either Rackspace CloudServers, AWS, or GAE
runs on Linux
open-source
easy to test/run on Mac OSX
I have my own ideas what to use, but don't want to sway your opinion, so am asking the open-ended question:
What would you use? What is your experience with your recommendation? And what are your reasons?
This is actually the way I've been improving the quickest with everything related to my startup: fail fast, and let embarrassment drive improvement. More on that later.
First, the bad pitch video:
The feedback I got via my blog, Twitter, and 2 Startup Groups on Facebook told me how bad it was, even though I worked 5 hours on it and thought it showed off Refynr.com pretty well (shows what I know) -
"Useful service. I'm falling asleep watching this. This should be max 1 min. Hopefully less."
"I really like the idea as well; but, as [Anonymous] said, it just needs to be shorter. I think I read somewhere that people have like a 3-minute attention span for videos."
"You are coming over like you don't believe people will buy into your pitch..."
"Recently pitching to a lot of investors, I suggest your first sentence or two just says why they should care for refynr..."
"Your goal for the pitch is for the investor to want to know more. Let the investor download Refynr himself and discover how useful it might be. Tell them the problem, explain why it's a problem and focus on how large the market is for the opportunity... Leave the guy excited about the opportunity and wanting to know more. If you want some help let me know, I've pitched VC's before."
"I would say that this video needs to be less than 2 minutes, preferably in the 1:30 - 1:45 minute range. People's attention spans are just about that length."
"I know that you think that you are not a dynamic speaker, but your passion does show through..."
"First of all - your tone is that of a monotone. That's what my husband said, listening to your presentation. Not only that, you have one expression throughout - you need to look more enthusiastic. I don't mean jumping out of the chair, but smile more, for instance."
"Ditch the office background - it's distracting and competes with what you're demoing. Tighten up your script so you don't look like you're stumbling around." (the clutter in the background gave me an idea for the second video)
"You are a developer and have a great product. The presentation is nothing nice :) I would recommend getting someone else to do this for you. One of the first things we NEED to do as a start up is recognize our weakness.. You have built a great product and now it's time to pass the torch so you don't miss out. the presentation does NOT match the quality of the app."
"...you do need to be more "alert". You want them to get your excitement over this product."
"Aaron, ditch the disclaimers [I'm obviously a nerdy introvert, bootstrapping & solo, so this is not my strong point.], as they are a distraction from allowing us to focus on learning about you and your great contribution. Same holds true for your pitch. Break it down into 3 more succinct categories: 1. PROBLEM - Twitter Blows, Unstructured; 2. SOLUTION - Refynr Makes Twitter Your 'B+tch'... and not the other way around; 3. INSTRUCTIONS - Try to deliver your instructions within 10 seconds. This may sound daunting, but the goal is to get us to think the following -- you have created something that we want to use and it can be seamlessly integrated into our lives. Draw inspiration from the definition of refined [with impurities or unwanted elements having been removed by processing] to come up with a clever one-liner that explains Refynr."
Now, the much improved video:
The new video could still be more polished and professional, could be shorter, etc. But it's way better than the first one, and I'm quitting while I'm ahead for now. It wasn't scripted because I tried that and it always came off as *fake*. It's my best foot forward for now, but I'll revise it if I get inspired again.
But the main point here is that when you have a challenge in your start-up that you don't know how to solve yourself, just do something the best you know how, put it out there and get honest feedback. Tell people you want to the brutal truth, and they will give it to you. Check your ego at the door, which is hard to do 100%, but mainly just really listen, respond, and make the effort to improve. There's no point defending yourself, because you wouldn't be asking if you knew the best way in the first place, right? This doesn't just work for videos and your pitch, but also:
your minimum viable product (MVP) - just put the earliest Alpha possible out there and get real feedback