Solo Web Startup

A solo entrepreneur's 1st startup

  • @Refynr
  • My startup: Refynr.com
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      21 Feb 2012

      The new Refynr, now for conferences

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      I'm super stoked to announce that our new website is up!

      http://refynr.com

      We've changed Refynr to focus on providing custom filtered Twitter feeds for conferences and events. We already have 2 conferences that have signed up, and more on the way. This type of branded dashboard is a big need, and so we hope to become a go-to source for such services. Here's our first custom dashboard - what do you think?

      http://refynr.com/ocfs/

       

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      18 Jul 2011

      The First 5 Chapters of My Startup Book, via G+

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      We decided on this name for this book:
      "From 9-to-5 Peon to Living the Dream, A Solo Entrepreneur's Journey"

      Chapter 1: Can't get no...
      https://plus.google.com/102177534078850027729/posts/Jf3suGCJbyH

      Chapter 2: Entrepreneurial spirit 
      https://plus.google.com/102177534078850027729/posts/FQUJRt7dBAZ

      Chapter 3: Quitting my Job and Moving in with the In-laws
      https://plus.google.com/102177534078850027729/posts/JiCefKddqZG

      Chapter 4: Deciding on a Startup Idea, and How to do it Cheaply
      https://plus.google.com/102177534078850027729/posts/VjtpQLtL192

      Chapter 5: Finding my Way with the Early Concept
      https://plus.google.com/102177534078850027729/posts/3nDwyhjYfxX

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    • 5
      8 Jun 2011

      Sneak peak: Refynr as an AIR app for your desktop

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      Okay, I know you can already use the Google Chrome Refynr app as a near-native desktop app.

      So, why put it in Adobe AIR?

      1. Cuz it can be an application within your PC or Mac, which makes it easier to navigate to and use.
      2. You can add features on top of it - in this case: auto-refresh
      3. Steve Good (http://stevegood.org/) offered to build the AIR version for free. Awesome! Thanks Steve "significantly better than" Good!!

      What does it look like on my Mac?

      2011-06-08_refynr_air_0

      Anyone else interested in this? We have a few small bugs to work out, and then the first Beta of Refynr Desktop may be available to test soon!

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    • 0
      20 May 2011

      How To Make Publishing Tweets Even Easier: Buffer and Refynr partner [repost]

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      How To Make Publishing Tweets Even Easier: Buffer and Refynr partner

       

      Here is an update we are very excited about. As of today you can start Buffering tweets from inside Refynr.

      Refynr is a web app that allows you to filter out the clutter of your Social Media stream and save your most valuable tweets for later. So you get a new “refyned” feed of tweets.

      You can create this personalized stream by setting up keywords you want to include, such as “Twitter”, “Social Media” and “Startups” in my case.

       

      What has happened?

      This awesome clutterless stream has now received a Buffer Button. It means you can Buffer those tweets right from inside Refynr.

       

      Once you click the Buffer Button, the usual Buffer Box will appear and you can add the tweet to your Buffer. That’s it.

       

      Why did we do it?

      Joel and me have set out to start collaborations with many different Twitter tools to make publishing the great content you come across each day easy and effortless.

      It was fantastic to collaborate with Aaron from Refynr to kick off a (hopefully) long series of further integrations.

      We are currently involved in some great talks with other Apps and hope to surprise you with more integrations in the future soon.

       

      Any more Apps you want Buffer to be integrated in?

      For the meantime, do you have any other Apps you would like to see Buffer integrated in? Please share them with us below and we will try our best to work something out.

      Check out Refynr here.

       

       

      @LeoWid Tags: Refynr, Scheduled Tweets, Tool Integration, Tweet scheduling

      via blog.bufferapp.com

      It's been an honor and a lot of fun to work with Leo & Joel to make this integration happen!

      For over a month now, I've been using the BufferApp bookmarklets in all my browsers to Buffer my tweets, so that I don't have "blasts" of tweets (10 within 5 minutes), but can nicely space the articles I read into well-timed tweets. Much less chance of annoying my followers this way.

      I tweeted to the @BufferApp Twitter guys that it would be great to be able to Buffer tweets from within Refynr. Joel worked his magic, and within a very short time we worked through the technicalities and now you can Buffer your ReTweets. It's very useful, to me at least, so hope you like it.

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      2 May 2011

      Refynr on home page of the OneForty blog!

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      Honored to be on the home page, with a cool review!

      http://oneforty.com/blog/refynr-triberr-product-review/

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    • 0
      2 May 2011

      Loved jumping into the Austin startup scene!

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      A week and a half ago, I finally got out there and met some non-programmers with startups. In Austin.

      For the first 8 months of creating my first startup, I've been working out of my inlaws house, practically hiding from the outside world, near Flower Mound, TX.

      Hiding was great for keeping focus, but horrible for making *real* contacts - I've made a ton of "friends" on Twitter, Facebook, and via my blog, but it's not the same when you don't talk to them in person.

      What did I do, and how did it go?

      I was in Austin for 4 days, but found plenty to do!

      • April 19th - Social Media Club of Austin: a panel discussion - http://socialmediaclub.org/event/april-meeting-social-mobile-go-panel

        A lot of great discussions about Social Media, present and future, from expert panelists with cool companies in Austin. Met the http://helpattack.com guy - very impressed with what they're doing for good causes with Social Networks!

      • April 20th - Intro to TechRanch Austin - http://www.techranchaustin.com/stakeholder

        Austin Gunter went over TechRanch, how it helps startups in general, and how it can help me specifically. Also met another entrepreneur who has a tech and business (MBA) background. He's a great guy, and hope to keep in touch with him, because he really knows his stuff!

      • April 21st - Open Coffee for Startups, Central Austin - http://blog.damonc.com/2011/01/03/open-coffee-austin-rebooted/

        Heard about this on the Austin Startups Facebook Group, and decided to check it out. At first, I couldn't tell who at the coffee shop was part of the group, and so I didn't know what to do. It would be cool if there were signs or something to help new people figure out what to do. Eventually, I figured it out, and met some great people, such as the guy who started the Open Coffee, @Damon. I also met a real veteran marketing expert; I followed up, and we have a marketing meeting over coffee next time I'm in Austin. I soooo need this type of help!

      • April 21st - Met with a potential business customer - private conversations
      • April 22nd - Had lunch with @jdhancock

        This was great being able to meet a fellow Austinite, who's also a coder, social media guy, Refynr user, that even worked at the same Austin company as me (we didn't realize this until our lunch). He's very active with SM, was fun to just talk with, and gave great feedback on how he uses my software to do research. There's nothing more eye-opening than talking to users in person about your startup. Invaluable!

      • April 22nd - TechRanch Austin Campfire - http://www.techranchaustin.com/campfire

        This was really awesome, and was the highlight of my trip! They gave a nice intro to the various programs that TechRanch offers, and then we got in groups (there were about 30 of us) of 5 or 6 - in the groups we each had 2 minutes to give a quick pitch, and then say what we could each offer to the group, and then what help we are requesting. The offer and requests were things like technical skills, marketing, sales, business knowledge, office space, legal expertise, accounting, etc. Wow! In about 20 minutes, I met people that could offer all types of help in many areas that I suck at - web app design, video editing, marketing, accounting, veteran entrepreneurs, and more.

        After those group discussions, they had a social happy hour right in the TechRanch facilities, where I could talk in more depth with the people who had the most useful skills for me. So, that marketing guy I met back on Wednesday did me a huge favor and broke down the best way to approach a business deal with my first potential corporate customer. Some techies gave me tips on improving my software. I met a founder whose company was at a nearly-identical stage as mine. I got to talk with the leaders of TechRanch, and it leaves me hungry for more. Can't wait to get back to Austin - which I'm planning next week!

      Anyone else loving the Austin startup scene as much as me?  ;-)

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    • 3
      24 Mar 2011

      Refynr.com Video Pitch & Demo (version 1)

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      Ok, it ain't great, so don't say it is. But is this video good enough to put on http://Refynr.com as the demo?

       

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    • 1
      21 Feb 2011

      My first Refynr interview. In French!

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      Here's the French version: Interview with Aaron Longnion, Refynr.com Creator

      Here's Q & A of the original interview, in English:

      ·         What gave you the idea for creating Refynr ? Did you create it because you couldn’t find any tool matching your needs ?

      Thank you for the interview. First of all, it is important to know that I have been a web developer/programmer for over 10 years, so I think like a nerd. In other words, when I look at things like Twitter and Facebook, I think about how the systems could be improved. 

      Secondly, I didn't start using Twitter or Facebook until about 18 months ago, so I'm fairly new to it. 

      After about the first three months of using Twitter, as I followed more and more programmers and nerds like me who tweeted mostly about stuff like programming, computer software, video games, and such I noticed three things:
      1. There is a lot of great, up-to-the-minute information on Twitter. That I liked!
      2. There is even more irrelevant information! For instance, I never understood the value of location apps like Foursquare, and I didn't see the need to know that someone just woke up and had crepes and orange juice for breakfast.
      3. To find the great information, I had to manually read and skip the irrelevant information. In my mind while I was reading my Twitter timeline, I thought to myself: skip, skip, skip, read about programming, skip, skip, skip, skip, skip, skip, read about website design, skip, skip, etc. That was too much work for my small brain! "A computer should be doing the skipping for me", I thought.
      I wanted to use Twitter to get valuable information for my job, without needing to do so much work. So, I decided that I wanted find a twitter service, app, or website that did the work of filtering for me. I looked all over and couldn't find what I really wanted. There are some APIs out there that let you do advanced searches and filters, but no User Interface. There are Twitter clients that do some basic filtering of up to 7 or 8 words. But I wanted more! I wanted to be able to filter my favorite 20 topics, be able to automatically filter out (skip) Foursquare and #FollowFriday tweets, and also be able to put similar filters on Facebook.

               Which are the different phases to develop such a project ? You told me you did it on your own, I guess it made the process more difficult !

      I started about 4 months ago, and since I'm a web developer I was able to put up a prototype for a few early Alpha testers to try within a couple of weeks after I started. My strategy has been to put my ideas up early and often, and to get feedback from real users. I use that feedback to make the product better, and to change Refynr into something that many people will understand and use on a regular basis. You can follow my progress from the beginning of Refynr.com on my blog: http://solowebstartup.com/?tag=refynr&page=5.

      Right now, the Alpha testing phase is coming to an end, and within weeks I hope to put up the Beta version of Refynr. That will include an improved interface, some bug fixes, and other small features. After a couple of months of Beta testing, I will release the 1.0 version and go from there.

      It has been difficult to do this on my own, but I don't work as long or as hard as many other American entrepreneurs, to be honest. I try my best to work no more than 45 or 50 hours per week on Refynr, and that has been the average. I have a wife of 9 years, a 4 year old son, and a 9 month old daughter. I am committed to my family first. 

      I worked mainly in Austin, TX for the past 10 years, but had moved to The Netherlands for 2 years with my small family. After discovering that I wasn't doing the work I wanted to, even in Europe, I decided it was time to try a start-up business for once. I decided I could do most of the work myself because I now have enough knowledge and experience, I can pay for servers in the Rackspace Cloud pretty cheaply these days; and I wanted to be able to move fast without the restrictions and "red tape" of working with other people. 

      ·         

      Is Refynr your only project, or did you create a firm to develop other apps ? And do you work full time on Refynr, or just as a hobby ?

      I work full-time on Refynr, but do some off-and-on contract work, part-time, for extra money. I'm using my life savings to pay for it so far, so it's much more than a hobby. I hope it makes me enough money that I can be my own boss for years to come.


      ·         Is there any business model around Refynr, and what is it ?

      I do not want to put ads on Refynr, because the whole point of Refynr is to get rid of stuff people don't want to see. So, I'm hoping people are willing to pay for it. 

      Sometime during the next few months of the Beta stage, I will start charging a small monthly fee, with probably a 15 day Trial period. I'm not a marketing or business person, as my background is mostly technical. I may need hire a marketing firm to help me for a while, but I will try to get as far as I can by myself. 

      However, just today a Twitter salesman called me to say that they would like me to help Beta test their new ad platform: Sponsored Tweets and Sponsored Accounts. It costs a least a few thousand dollars for 3 months, but I think I am going to do it to get more exposure for Refynr. So, I'm hoping that helps get more people to sign up. Refynr has nearly 400 users now, but I would like to have thousands of customers to make enough revenue to thrive and grow the business.


      ·         What are your future projects, and will you work on further developments on Refynr ?

      I don't have any separate projects planned for the future, only Refynr. Once I get a few thousand paying customers, I want to build a Pro version of Refynr for medium- and large-size businesses. They would pay per user, and Refynr would allow customers to set up company-wide filters that would restrict employees to seeing only certain topics on Twitter, Facebook, and possibly LinkedIn and RSS Feeds. I would consult with various businesses to find out what other features I could add to Refynr that would make it valuable to them.


      ·         And eventually, which advice would you give to people wanting to create a service around Twitter ?

      Hmmm, I don't know if I'm qualified to give much advice because I have only been doing this for about 5 months, and have no revenue to show for it. But I'll say that I feel good that my plan to get user feedback early and often has been working. Users tell me often that they like the progress I've been making and appreciate that I listen to them and do my best to implement their ideas. For Refynr, I've been trying hard to create something that is useful for me and people I know. If I can get that part right, then I hope more and more people will see the value of keeping the junk out of twitter without missing the stuff they care about. 

      Also, I think it's important in the long run that such as service is not solely tied to one Social Network like Twitter. Who knows? In a few years, Twitter could be replaced by something new. So, I have integrated Refynr with Twitter & Facebook to start with, but also have plans to integrate with other social networks, and will try to stay flexible if something else comes along.


      thank you!

      Aaron Longnion
      info@refynr.com
      http://refynr.com
      http://twitter.com/refynr
      Community: http://getsatisfaction.com/refynr
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      18 Feb 2011

      Refynr is now on the Google Web Store

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      In case you missed it, Refynr.com (a web client for advanced filtering of Twitter & Facebook) is now free on the Google Web Store:

      https://chrome.google.com/webstore/detail/pgdcnajmdikalnkdjcmjihbaakmdkdge

      It installs such that you can easily access Refynr in your Google Chrome browser (Mac, Windows, or Linux) any time, and it removes all the unnecessary browser chrome so that it feels like a native app (almost like on an iPad).

      Please post a review, too :)

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    • 3
      29 Dec 2010

      Refynr listed on MakeUseOf.com!

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      I don't know how someone at MakeUseOf.com found Refynr.com, but last night I started seeing tweets about "Refynr: Filter Your Facebook & Twitter Streams For Relevant Keywords". Some of the tweets were even in Spanish. Nice!

      At the moment, it's listed number 1 (presumably cronologically) in the Social Networks section: http://www.makeuseof.com/dir/cat/web-services/crowded-social-networks/

      The direct link is here: http://www.makeuseof.com/dir/refynr-filter-your-facebook/

      From what I can tell, normally to get listed you have to submit your app at http://www.makeuseof.com/contact/ and pay if you more exposure. I didn't submit Refynr. Someone from MakeUseOf.com must have found it "organically" and posted the description. Woohoo!

      I still know very little about marketing, but after this and being on http://betali.st, blogging, tweeting from @aqlong and @refynr, Facebooking, and using LinkedIn (where someone found me and invited me to be on a Startup radio show), I have a single piece of advice:

      • Keep putting yourself out there, early and often. Don't spam or be annoying, but keep plugging away and you'll get noticed by bigger and bigger people/sites over time.

      What do you think?

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  • Solo Web Startup

    Web developer/architect turned solo web entrepreneur

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